· Translation: KJV

Luke 16:13No servant can serve two masters, for either he will hate the one, and love the other; or else he will hold to one, and despise the other. You aren't able to serve God and mammon."

The setting

Judea, ~30 AD. Jesus delivering a hard truth to money-loving Pharisees and disciples. Modern-day West Bank, Palestine.

The emotion here: urgent and direct, forcing an uncomfortable choice

The original word

mamōnas (μαμωνᾶς) — personified wealth, riches treated as a deity demanding worship

Why it matters

Mammon was originally an Aramaic word meaning 'what you trust in' — Jesus made it a proper name

Read with care

What most readers miss in Luke 16:13

Jesus uses 'mammon' as a PERSON — he's saying money isn't just a tool, it's a rival god demanding allegiance

Common misconceptionPeople think Jesus is against having money, but He's warning against money having you — it's about who gets your ultimate loyalty.

Bible Genome reading

Luke 16:13 — Bible Genome reading

SpeakerJesus
Eragospel
Primary emotiondeciding
Literary typenarrative

Emotional genome

Comfort power30%
Quotability95%
Memorability95%
Crisis relevance80%
Standalone90%
Themes:loyaltychoice

In context

No verse stands alone.

Read the conversation around it.

Open Luke 16

Luke 16:13 comes from the book of Luke, written during the gospel period. These words are attributed to Jesus. The dominant emotion in this verse is deciding, with a comfort power of 30% and a tone that is commanding. It belongs to the narrative genre of biblical literature. Key themes include loyalty, choice. Notable phrases: serve two masters; God and mammon.

Your reflection

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